The fair trade business model promotes the ethical and sustainable production of products that support people to earn a dignified wage in underserved communities around the world. As we continue to celebrate Fair Trade Month, I wanted to reflect on the idea of conscious consumption versus mindless consumption. Our society celebrates and encourages overconsumption of just about every category one can think of, food, clothing, homewares, technology, media, vanity, etc. And with the hundreds of ads on our phones, televisions, and radios, it's not a surprise that we've become a society that's very accustomed to maximum consumption. Today, I want to share how we can welcome items into our lives with a more balanced and mindful approach.
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Now, not only did I ask questions of the outside world, but I also began to ask them of myself. When I really paid attention to why I was purchasing certain items, I realized that at times, my purchases fell into the category of being mindless, or I was trying to fill a void such as boredom or sadness. I also can remember shopping for sport, meaning I actually shopped to fill my time as if it were a hobby. Once I discovered fair trade, I began reflecting on those habits and vowed to change so that my shopping trips aligned with my values, and true needs. Do I shop for everything fair trade, ethical, and sustainable? No way. Perfection is never the goal; I strive to do better when and where I can in my life. I still shop at big box stores and online giants sparingly because I do think they have a place in our world. However, I don't believe they should be the only options we depend on as local and small businesses need our business too. When you support fair trade, you are contributing to the demand of ethically made products. By moving away from what has become the societal norm of purchasing cheap, mass-produced products, we can as a society can achieve balance through conscious consumerism and supporting fair trade. We hope you enjoyed this blog post, and feel inspired to support fair trade. Let us know your thoughts. |